Three distinct businesses. One recognizable series.

My role

Episode key visual design and art direction through post-production.

The challenge

“Na Prática” follows three different entrepreneurial worlds: a streetwear label, a tattoo studio and a pizza competition. Each episode needed its own character within a coherent InfinitePay series.

The decisions

The visual direction balances the identity of each business with a consistent brand presence. The episode visuals introduce those differences, while continuity across the series keeps the stories connected. That balance also guided my involvement in post-production: preserving each business’s character while maintaining a shared visual direction through the final delivery.

My contribution

I designed the key visuals for each episode and followed post-production from the first cut through delivery, focusing on visual continuity across the three-part series.

The work

Episode key visuals and post-production art direction for a three-episode branded content series published on CNN Brasil.