Making the formula visible.

My role

Creative direction, art direction and generative image production.

The idea

For EMBER’s facial oils, I built the visual direction around the relationship between the product, its ingredients and the skin it touches. That relationship became the organizing idea for the image series.

The decisions

I used diptychs to bring those connections into a single view: a bottle beside skin, a product detail beside a botanical texture. Matching the crops and color temperatures helps each pair read as one thought.

Volcanic rock gives the product a tactile setting, while close views of fruit, oil and skin bring attention to material qualities. Hero product images provide a clear anchor throughout the series.

My contribution

Creative and art direction for the full series: lighting, framing, pairing and finish, built on EMBER's real product photography and label artwork.

How it was made

For a skincare brand, accuracy is everything: a wrong drop of oil or a blurred label breaks the trust. So the series rests on real product photography and the brand's own label artwork. In Figma I designed the diptychs first, deciding which bottle shot would sit beside which texture of skin, fruit or volcanic rock. AI then extended the photographs into those worlds, and I generated and edited until the light felt like one shoot. The final pass happened in Photoshop, correcting label text, glass and droppers and matching tones across each pair. The films came last, animating the approved stills and finishing them in the Adobe suite.

The work

A coordinated series of hero product images, ingredient studies, texture details and diptych compositions.