In 2022, I was part of the in-house design team at InfinitePay responsible for the brand's repositioning from a payment-machine brand to a full financial platform for small and medium businesses.

As one of the designers on the team, I contributed to brand design that helped translate the new positioning into the market — supporting the shift toward products like InfiniteBank, InfiniteTap, and InfiniteCash without breaking from the equity InfinitePay had already built.

The repositioning coincided with strong business results for the company: revenue grew 41% to $320.5M in 2023, the active merchant base nearly tripled to over 1.1 million, and clients saved more than $150M by using tap-to-pay instead of buying POS hardware. As with any rebrand, it's more accurate to credit these results to the combination of new brand + real product expansion — not to the visual identity alone.

Role: Brand Designer, in-house design team — InfinitePay
Team: Fabiano Vassao, Felipe Silva e Amanda Suita.