Giving an expanding financial platform a connected identity.

My role

Brand and content designer within InfinitePay’s in-house team, alongside Fabiano Vassao and Felipe Silva.

The challenge

InfinitePay was expanding from card payments into a broader financial platform for small and medium businesses. The identity needed to communicate that wider offer while retaining the recognition the brand had already built.

The design logic

Products including InfiniteBank, InfiniteTap and InfiniteCash needed to belong to a recognizable family. A coherent identity could help communicate the relationship between those services as the business expanded.

My contribution

As part of the in-house design team, I contributed to translating the new positioning into brand applications and visual content. My work supported the expression of the evolving identity across communications for the expanded offer.

The work

Collaborative contributions to the brand identity and visual communications supporting InfinitePay’s 2022 repositioning.

Team

Fabiano Vassao, Felipe Silva and Amanda Suita · InfinitePay in-house design team.