The brief was really a claim: "the most capable SUV ever." Claims like that are easy to say and hard to earn on screen. The work had to prove it, not narrate it, letting the vehicle move through terrain that would expose any weaker build.

I led creative and art direction on the project for Two Bites, shaping the visual language from concept through final delivery: how the Wrangler would be framed against scale (canyon walls, cracked rock plateaus, open desert), how movement would read as capability rather than spectacle, and how the campaign would shift tone from raw off-road terrain to the quiet confidence of a night drive through the city.

The final deliverable spans 3 campaign films and 10 photographic images, each built around a different proof point: a canyon-bridge crossing shot in silhouette, a hero frame left open for headline copy, macro details (tire tread under load, paint catching raking light, rock texture underfoot) that ground the bigger claim in something tactile. Direction covered the full pipeline: shot language, environment selection, pacing across the film set, and art direction on every still.