Crypto and personal finance rarely get explained in language built for someone running a small business, not a trading desk. "Me Ajuda a Te Ajudar" was InfinitePay's attempt to close that gap: content built to help entrepreneurs actually understand crypto and their own finances, not just consume another brand's opinion on them.

I worked as one of the designers on the art direction team, in-house at InfinitePay, under the studio's head design leadership, helping shape the visual identity and on-screen language across a video series and a companion ebook, translating financial concepts that usually read as intimidating into something an entrepreneur could watch or read in one sitting and walk away with something usable. The video and ebook arm sat inside InfinitePay's broader "Me Ajuda a Te Ajudar" program, which continues today as a newsletter helping entrepreneurs manage their business.