Giving financial education an approachable visual language.

My role

Logo design and contributions to the visual identity, video graphics and companion ebook, within InfinitePay’s in-house team.

The challenge

The series introduces cryptocurrency and personal finance to entrepreneurs. The design needed to help viewers and readers find their way through unfamiliar subjects.

The decisions

The logo gives the series a recognizable starting point. A shared graphic language carries that identity across video and the companion ebook, connecting the experience between screen and page. Clear information hierarchy helps organize complex subjects into an approachable viewing and reading experience.

My contribution

I created the series logo and helped develop the supporting materials and visual applications with the in-house team. My work extended across on-screen graphics and editorial design, helping the series maintain a consistent identity as it expanded into different formats.

The work

Series logo, supporting visual identity materials, video graphics and companion ebook design.