A campaign for Stella Artois built around the ritual of sharing a drink. Developed with Two Bites, the project connects the brand's sense of occasion with a visual language designed to move across stills, film and social formats.

Concept

The direction gives the product a central role in a world that feels refined, social and alive. Still images establish its presence; motion adds rhythm and energy, carrying the same idea into a broader campaign.

Approach

I led the work from concept through art direction, photography direction and motion development. The process established a consistent approach to composition and product presentation, then extended it across hero visuals and shorter campaign adaptations.

Deliverables

Campaign concept and visual direction, hero stills, photography direction, three hyper-motion assets and social adaptations for brand and digital channels.