Led the campaign from concept to final delivery of art direction, photography and three hyper-motion product films built for the can's rollout across social and retail. With the concept defined, i mixed the initial photographs of the product and idea, and used Seedance 2.5 to compose the animations and refined with the editing.

The concept treats the can as a ritual object rather than a product shot: deep emerald velvet, drifting smoke, and a wax seal bearing the Tanqueray crest anchor every frame, while the botanicals on the label: rosemary, thyme, and a citrus - appear suspended in motion around the can, grounding the drama in the product's real ingredients rather than abstract styling.

Role: Concept, Art Direction, Photography & Motion
Deliverables: Campaign key visuals (hero, detail, and lifestyle stills) + 3 hyper-motion product films.